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OUR ACHIEVEMENT
2900
YOY
58125
TOTAL TRAFFIC
757
TOTAL INQUIRIES
6
KEYWORD RANKINGS
About The Company & Project Overview
Optimum Contractors : Social Media Marketing and SEO
The company’s core values are quality, integrity, and reliability. Optimum Contractors takes pride in delivering high-quality construction services. Optimum Contractors is committed to providing exceptional customer service and support. The company works closely with each client also our company Designfo.
The client reached out to Designfo to increase its traffic for targeted locations and drive high tickets customers. Since the PPC management campaigns were launched, Designfo has helped the company set a record-high 58,125 total traffic in November 2022, 2,008 top 6 keyword rankings in December 2022 and 757 total inquiries in January 2023.
The Highlights of the Project
Each month, the targeted ads are strategically generating brand awareness by driving website clicks and impressions. The content reach, post engagement, and website traffic have been consistently improving over time.
Before partnering with Designfo, Optimum Contractors had not initiated any PPC campaigns. We began by conducting a test during the first month, which enabled us to increase the ad spend in the subsequent month. Our ad spend totaled approximately $7,000, resulting in revenue of over $180k, with a 30-day click/30-day view attribution.
Let’s take a closer look at how our SEO strategy facilitated unparalleled year-over-year growth for the company.
Top 5 Keywords Year-Over-Year
Here’s a closer look at how our SEO strategy helped the company achieve unprecedented growth year-over-year (YoY):
YoY Performance (2018 – 2022)
Overall, Designfo’s SEO campaigns generated the following results:
Users
New Users
Sessions
Referral Traffic
Bounce Rate
Goal Completions
DEMO- Organic search continues to be one of the major sources of traffic for the website, driving a 274.7 percent increase in new users and a 279.2 percent increase in total sessions YoY.
Executing the Strategy
The Challenge
Over a period of 2 months, Designfo’s paid advertising campaign, which cost approximately $7,000, resulted in:
- 16,785 link clicks
- A cost per link click (CPC) of $0.46
- A purchase return on ad spend (ROAS) of 22.54
- 852 website purchases at a cost-per-website purchase of $15.42
- A purchases conversion value of $180,469.20
- A website purchases conversion value of $145,457.86.
The Solution
Designfo‘s digital marketing experts utilized their strategic, creative, and technical skills to achieve the following:
- Created and developed a new custom website design that focused on generating conversions.
- Produced quality, original, and SEO-optimized content that effectively targeted the intended audience.
- Optimized the entire website to rank on the first page of Google search results.
- Conducted extensive keyword research and developed ad campaigns to ensure a fast ROI for pay-per-click initiatives.
- Implemented a responsive design that ensures an optimal user experience regardless of the device being used.
- Managed the business’s social media presence, which included strategy development, profile setup, content creation, reputation management, monitoring, and reporting.
If you operate an construction business and seek to boost your revenue, PPC with Designfo could be an ideal solution for your business needs. Designfo’s PPC specialists can assist you in acquiring new clients and improving engagement with your target audience regarding your financial solutions. Get in touch with us today for further details!
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Designfo, a full-service digital marketing agency, specializes in helping businesses attract, engage, and convert leads through effective online marketing strategies. Trust Designfo to drive results for your business.