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OUR ACHIEVEMENT
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IMPRESSION
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From the Client
Designfo Web Design provided us with outstanding service for updating and modifying our website, berkshire********.com. We are thrilled with the assistance we received from Subham, who made significant improvements to our store and order calendar, updated text and photo content, and implemented an Internet Special to boost our sales. Subham is easily reachable and possesses impressive follow-up skills that we value. Overall, we are extremely pleased with the level of support provided by Designfo Web Design.
About The Company & Project Overview
Berkshire Furniture: Brand Identity Design and Google AdWords
Berkshire Furniture is a Canadian-owned and operated furniture company that was established in June 1999. The company is dedicated to providing high-quality, stylish, and affordable furniture to customers across Canada.As a 100% Canadian-owned company, Berkshire Furniture is committed to supporting the local economy and providing jobs to Canadians. The company works with local suppliers and manufacturers to source the best quality materials for their furniture. This also allows them to maintain control over the manufacturing process, ensuring that every piece of furniture meets their high standards of quality and craftsmanship.
The client approached Designfo to manage their WordPress WooCommerce web Design and development, SEO, social media marketing and implement paid advertising campaigns to enhance eCommerce sales. Since taking over the company’s online marketing campaign in January 2019, Designfo has successfully transformed their online business from sporadic to steady sales.
Designfo‘s digital marketing team has delivered impressive results, achieving an 84 percent increase in conversion rates, a 157 percent increase in return on advertising spending (ROAS), and a 116 percent increase in revenue year-over-year (YOY). These results demonstrate Designfo’s expertise in boosting eCommerce sales through effective digital marketing strategies.
The Highlights of the Project
At first, we initiated our marketing campaigns to aid the company in enhancing the unit sales of their top-selling products. Once the client raised their initial budget, we progressed to Smart Shopping, resulting in a 100 percent surge in sales across over 11 categories of furniture products on their website.
Year-Over-Year Total Traffic
Monthly Traffic
New Website Users
Organic Conversions
Organic Traffic
Goal Completions
Through our marketing campaign, the company has achieved outstanding results:
- Average Time on Page: +40%
- Bounce Rate: -17%
- Clicks: +589%
- Impressions: +692%
- Cost-per-Click: -65%
In order to fully leverage the client’s online presence, we also oversaw their website optimization and search engine optimization (SEO) campaign. In just a few short months of our partnership, our SEO strategies facilitated the client’s progress with long-tail keywords that had moderate search volume. Subsequently, we progressed to targeting higher search volume keywords.
Executing the Strategy
The Challenge
The client approached Designfo when their eCommerce website was experiencing minimal online visibility, traffic, and sales. During our initial conversion rate optimization (CRO) audit, we discovered the following insights:
A high bounce rate of 71.8 percent, which remained consistent across both desktop and mobile devices.
Website visitors tended to navigate from one page to another without finding what they were looking for, or without being convinced to make a purchase. Only 6.3 percent of users added a product to their shopping cart despite 65 percent of sessions viewing a product. The website lacked trust signals such as product reviews or client testimonials. Most products on the website lacked descriptions. The company did not have an existing digital advertising strategy. Despite a small initial budget from the client and high expectations, Designfo had to direct our marketing efforts to solutions that would yield initial performance for the company.
The Solution
To establish the appropriate path for the client’s website SEO optimization, marketing, and PPC campaign, our team of digital marketing experts conducted a thorough CRO audit, Search Console audit, technical audit, and backlink analysis.
Web Design and Development
Designfo’s web design and development team prioritized enhancing the site design and functionality to optimize the platform’s online performance. To start, we presented the client with eight design mockups to choose from, allowing for a wide range of options. After finalizing the new design, we implemented the following site features:
✓ SSL (Secure Sockets Layer) protocol
✓ Custom online forms
✓ Advanced search functionality
✓ Online photo gallery
✓ WooCommerce set up
✓ Blog page
✓ Predictive search
✓ Unique product category pages
✓ Full checkout functionality for products offered
✓ Product sliders to showcase featured products
✓ Google Translate functionality
Our development team conducted quality assurance and cross-browser/platform testing to ensure that all site components were functioning properly.
Mobile Usability
No issues detected in the last 90 days
If a website is not mobile-friendly, it can negatively impact the user experience, leading to higher bounce rates, lower engagement, and ultimately, lower search engine rankings. Google has also introduced mobile-first indexing, which means that they use the mobile version of a website’s content to rank pages in their search results, rather than the desktop version. This further emphasizes the importance of mobile usability in SEO. Therefore, it is essential for businesses to ensure that their websites are mobile-friendly and optimized for mobile usability to improve their search engine rankings and attract more traffic to their website. No issues detected in the last 90 days. This is our Good Job!
Search Engine Optimization
Our SEO strategy was centred around optimizing their product pages and improving technical site optimizations. We prioritized high-impact product pages and aligned our efforts with the client’s goals.
Our approach began with extensive keyword research and mapping to identify relevant and high-performing search terms for each product page. With the keyword list finalized, we updated the product titles and descriptions to be more search-friendly and keyword-rich. We also assessed interlinking and keyword density and generated new blog content to increase website traffic and establish the client’s thought leadership brand.
Pay-Per-Click Advertising
Given the client’s constrained budget, we concentrated on search campaigns targeting specific products and tightly focused keyword themes, with the goal of increasing sales for the top-selling items.
Once we had established a solid rapport with the client and delivered positive outcomes, they decided to increase their marketing budget, which allowed us to explore new avenues. Our PPC experts then broadened their scope to include Google Shopping and Smart Shopping campaigns, which employ AI, machine learning, and bid automation to enhance performance, resulting in the remarkable outcomes we see today.
Social Media Marketing
One of the primary hurdles we faced while working with this rebranded company was spreading awareness about the new branding among the public. Our team tackled this challenge by utilizing a combination of paid and organic social media marketing to increase traffic to the newly launched website and grow the client’s Facebook pages. After successfully creating brand awareness, we implemented retargeting ad campaigns on Facebook to improve the paid social performance of the client. This strategy proved to be effective since it visitors to revisit the website and purchase products. Our social media team focused on various strategies, including budget auditing, A/B split testing, creative auditing, community engagement, targeting audit, and CTA optimization.
Designfo focused on developing and executing fresh tactics to foster sustainable increases in sales and revenue through its digital marketing initiative.
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Designfo, a full-service digital marketing agency, specializes in helping businesses attract, engage, and convert leads through effective online marketing strategies. Trust Designfo to drive results for your business.